At the time that I was designing the canoe decal featured in this article, I was, once again three years ago today, working on another design for the Haisla Tourism Committee. This time it was for the company logo.
Here’s the statement that I included with my submission:
This design is a sun inside a compass. I chose this design because of the fact that tourism is the exploration of a territory and you need direction to know where you are going when embarking on a new journey. Today you use a compass but in ancient times we used the sun to determine which direction we were going, so this is an amalgamation of the older and newer ways of finding direction. Also I noticed that the compass rose looks like a traditional sun design so that inspired me and gave me starting point to begin designing.
I composed this design using vector graphics on a computer.
Here is the design itself:
Originally, I didn’t give the design a title but recently named it Four Directions to make it more applicable to the statement.
The requirements for the logo as set out by Haisla Tourism were as follows:
Logo should be easy to reproduce especially at a small scale when printing as a letter head.
• It must be easily recognizable as Haisla Tourism;
• It must look good in low resolution and in grayscale;
• Works both with and without text (Haisla Tourism). Creativity, originality, aesthetics and color will all be used to measure the logo’s merit.
Those were all things I kept in mind while creating the logo. I tried to keep it simple as I could so that when the design is shrunken down it doesn’t lose clarity or get over-crowded with detail. I also limited the color scheme to two colors to make it better suited to grayscale. Black is obviously the strongest color you can choose, red provides a great contrast to black and shows up well when converted to grayscale. It shows up more as a dark-to-middle grey, making it a safer color choice than lighter colors that might not show up as well or darker colors that will just look black.
On May 15th, 2009, I was announced as the winner of the logo contest. I was pleased to be chosen for two of the contests and look forward to any future opportunities like them should they present themselves.
For those wanting to know more about Haisla Tourism, their mission statement is as follows:
Haisla Tourism is an ecotourism organization committed to promoting the principles of ecotourism and responsible practices in tourism. Resulting from Haisla Community leadership, the traditional environmental stewardship gives the guidelines for sustainable tourism over the Haisla Traditional Territory, the heart of Canadian Pacific Inland Coast.
You can visit their website here.